CoolWorks provides climate change education, carbon footprint metrics and high-quality carbon offsets in order for organizations to reduce the environmental impact of their greenhouse gas emissions. The visual identity enabled CoolWorks to expand their services to larger corporations.
CoolWorks had just entered the Carbon Offset the supply and education arena—so they required a visual identity that conveyed their services clear to large businesses and corporations.
I worked with their CEO to discover the central message that their logo should communicate: helping businesses become more environmentally friendly through the transformation of carbon pollution into clean air.
