Visual Brand Identity, Website Design + Photography
Hartwood Creations
Jeremiah had been honing his creative aesthetic for over a decade, but needed to grow his online presence. This visual brand identity empowered him in dramatically growing his customer base.
Jeremiah at Hartwood Creations prided himself on his unique creative aesthetic his work was known for–However, he didn't have a personal brand identity to present to prospective clients.
We worked together to reveal the central ideals that his business's branding should convey: creating distinct and meticulously crafted woodworking and installations.
After the concepting process, we selected a wordmark that incorporated a tradition typeface and paired with a whimsical heart wood knot graphic. The blend of classic and expressive is representative of Jeremiah Hart's work–carefully crafted with an unmistakable style.
The new wordmark and modern product-focused website made Hartwood Creations work more accessible to prospective clients. Jeremiah saw a dramatic boost to his online following and increase to his business.
Before this visual identity, Hartwood Creations was not visible online, now he is prolific on Instagram and has experienced a substantial increase to his website traffic.
